Tumbleweed Floral Design
The founder of Tumbleweed Floral Design sought to elevate her floral business into a premium, luxury brand attracting high-end clients and industry recognition.
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Together with founder Kaylia and her team, we completed a series of visionary brand development questionnaires and live calls to craft a brand messaging narrative that positions Tumbleweed Floral Design as the go-to floral artist in her region. Once the messaging was finalized, I crafted new copy for all website pages, aligning clear messaging with authentic, elevated messaging to create brand affinity, and share a resonant brand tone showcasing floral artistry through a compelling story.
